In order to achieve a well-crafted balance between SEO and web design, there are techniques that can be applied. Here are they:
Ensuring SEO-friendly Web DevelopmentTo ensure that you have an SEO-friendly web development, you need to index your site’s pages. You can do such thing by linking your product back to your site. You must also facilitate seamless HTML coding structures. Make sure that the most significant content of your website is in HTML text format so it can be easily recognized by search engines.
You can check this by utilizing tools like SEO-browser.com, CachedView.com, and the Mozbar. It is also necessary to ensure that your site has a quick loading speed. All these can be performed by an experienced and knowledgeable web designer, so you need to find someone who can do the job for your site.
Crafting a Responsive WebsiteSince web design and SEO go hand in hand, it is not enough that your site is optimized. Your web design should also be responsive. It means that it should provide the best viewing experience. A well-crafted and responsive website facilitates an easy navigation and reading; it just also requires minimum resizing.
Mobile-friendly sites are significant to mobile SEO. The visitors would be more attracted to visit a site that is also responsive to mobile devices. Concepts of a responsive website include flexible images, proportion-based grids, and CSS3 media queries, keeping your business top of mind with your audience.
Conversion FunnelingAnother technique that you can use is conversion funneling. So, let us first define conversion funnel. It refers to the pathway a site visitor would undertake from going into the site until the final checkout phase. Conversion is the term used to refer to the end result of site visitors. Meanwhile, funnel pertains to the pathway undertaken in order to arrive at the end result.
Conversion funneling is a significant technique in fueling an online business. It needs adequate attention in order to prevent the site visitors from not going back to the site anew. In spite of exerting necessary efforts and putting in more funds, your website can still slow down if you do not perform conversion funneling well. There are techniques that you can follow in order to ensure that you’re doing it well. Make sure that you do not require your visitors to do more than 3 clicks before they can enter the site.
This can lead the visitor to look for other sites. You should not also ask for too much information from your site visitors if you don’t want them to lose interest in your site. Use Call-to-Actions in order to ensure that site visitors know what to do in the event that they want to purchase your product, or want to ask some questions. This can definitely help in your goal to reach out to your site visitors.